1-On-1: Jordan Brands president talks unveiling of Jordan 34

We’re back with a great collab with Erica Ayala of High Post Hoops and The Athletic!

We had the pleasure of chatting with Jordan Brand president Craig Williams at the unveiling of the Jordan 34.

Williams shared his thoughts on the advancement of technology in footwear and how this shoe stands out from the rest.

Also, we caught up with New York Liberty stars Asia Durr and Kia Nurse at the big unveiling in Harlem!

Check it out!

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