A’ja Wilson, Swin Cash, Bria Hartley team up with Gabrielle Union for Secret’s #RaiseItUp initiative

Photo Credit: Lamar Carter

What happens when a past WNBA great, a two current WNBA greats and a well-known Black woman celebrity team up together with Secret Deodorant? A much-meaning campaign aimed at women affected by the coronavirus pandemic.

The WNBA greats in question are Swin Cash, A’ja Wilson, Bria Hartley and the Black woman celebrity is Gabrielle Union. The three are part of Secret’s new campaign that aims to help women at a time when Covid has disproportionately affected the overall standing of women.

Secret is pledging to donate $1 million supporting equality programs. Secret also announced a partnership with the YWCA for a fund to provide direct financial assistance to women.

Wilson, Cash, Hartley and Union also started a social media campaign for women to display how they “Raise It Up.”

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