A’ja Wilson, Swin Cash, Bria Hartley team up with Gabrielle Union for Secret’s #RaiseItUp initiative

Photo Credit: Lamar Carter

What happens when a past WNBA great, a two current WNBA greats and a well-known Black woman celebrity team up together with Secret Deodorant? A much-meaning campaign aimed at women affected by the coronavirus pandemic.

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Did you know that women (especially black women and women of color) are disproportionately shouldering the weight of 2020, and are more likely to have been laid off or furloughed during the pandemic*? Secret wants to help, and is partnering with @ywcausa and amazing women like @gabunion to help #RaiseItUp for these women. Now we want to see how you #RaiseItUp for women everywhere! Post a photo of yourself raising it up like @gabunion and tag @secretdeodorant to be featured. Repost from @gabunion: "Did you know one in three working moms have considered leaving the workforce or downshifting their career during the pandemic? Women, especially Black women, are shouldering the worst of 2020, so I'm working with @SecretDeodorant to #RaiseItUp for working moms and women everywhere! Now, I want you to #RaiseItUp too. Post an image of yourself and how you #RaiseItUp and tell me who you #RaiseItUp for- tag @secretdeodorant and use #RaiseItUp. Let’s raise up our voices and each other! #SecretDeoPartner #AllStrengthNoSweat” Source: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace

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The WNBA greats in question are Swin Cash, A’ja Wilson, Bria Hartley and the Black woman celebrity is Gabrielle Union. The three are part of Secret’s new campaign that aims to help women at a time when Covid has disproportionately affected the overall standing of women.

Secret is pledging to donate $1 million supporting equality programs. Secret also announced a partnership with the YWCA for a fund to provide direct financial assistance to women.

Wilson, Cash, Hartley and Union also started a social media campaign for women to display how they “Raise It Up.”

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