Along with her standing as a four-time WNBA champion coach of the Minnesota Lynx, Cheryl Reeve is also one of the most outspoken advocates for women’s athletics to receive fair and equal coverage in the media.
One recently launched media outlet that has grabbed the attention of many an onlooker is The Athletic, a subscription-based site whose founders have pledged will pluck away top journalistic talent from existing outlets and add them to its.
Reeve noticed that not among the offerings for The Athletic to cover – women’s sports, and she was having none of it on Twitter.
Things that make you go 🤔…why would a subscriber-based sports medium that claims “full access to all sports” limit its earnings potential by not covering women’s sports?? The Athletic does just that…and it’s bad business. #tiredofthebias pic.twitter.com/DAYl98AlJT
— Cheryl Reeve (@LynxCoachReeve) February 20, 2018
Reeve further elaborated with comments on her feelings about women’s sports and the media a week later.
To those who say people don’t care about women’s sports, consider this: It’s quite remarkable that interest in women’s sports is as high as it is given a near total media blackout. The more women’s sports are covered, the more demand there is, and the upward spiral continues.
— Cheryl Reeve (@LynxCoachReeve) February 26, 2018