If it wasn’t more apparent that the Connecticut Sun were looking to plant themselves firmly as New England’s WNBA team, it should be obvious now after its latest media move.
With the Sun as a favorite to contend for a WNBA title this season, the Sun are in high demand…including from New England’s primary regional sports channel.
The Sun will have 23 of its regular season games broadcast on NESN and NESNplus. NESN as many fans know is synonymous with Boston Red Sox baseball as well as Boston Bruins hockey.
Ratings for the WNBA continue to rise – fans want to watch, attend and follow – and this helps us deliver on that. Not to mention, the promotional muscle NESN provides us through their other live programming allows us to expose new fans to our game, experience and players.
–Amber Cox, Connecticut Sun president
The appetite for women’s basketball in the Constitution State (or the Nutmeg State, if you prefer) is apparent to even casual sports fans given the success of the UConn Huskies women’s basketball team.
The last two seasons, Sun contests aired in Boston and throughout New England on NBC Sports Boston. In 2017, the Celtics-centric CSN New England aired 15 Sun games prior to its evolution into NBC Sports Boston, which upped 2017’s ante by airing 22 Connecticut contests.
By adding the Sun to our lineup this summer, we now have elite women’s sports on NESN 12 months a year.
–Rick Jaffe, Vice President of Programming and Production, NESN