Among those notable names that was featured was the Washington Mystics’ Elena Delle Donne. The panel at CES talked about the rise of social media in the sporting lexicon and how players are using social media to help bridge that gap between said player and the fan.
The WNBA is no stranger to using social media to grow the game as last season was the first year of a multi-year pact to stream live games for free via Twitter.
At #CES2018 today? Join me for the Players Only panel! Excited to be joining @realchriswebber @BaronDavis @3Deezy & @iamisiahthomas to talk about new ways athletes can engage with fans! https://t.co/NqI380y87t
— Elena Delle Donne (@De11eDonne) January 11, 2018
The panel at CES also featured four former NBA players turned NBA on TNT/NBA TV analysts – Baron Davis, Chris Webber, Isiah Thomas, and Dennis Scott.