If one notices the Electra Sports Drink while shopping around a local supermarket, dollar store, or nutrition store, know that the CEO of Electra is a former WNBA champion.
Fran Harris was part of the Houston Comets’ first championship in 1997 and also led the Texas Longhorns to an undefeated mark in 1986. In a week, Harris and Electra will go swimming with sharks when she pitches her beverage on an upcoming episode of ABC’s ‘Shark Tank’ set to air on January 8.
I’ve consumed tons of hydration drinks over the past 30 years – many of them full of sugar and artificial ingredients.
–Fran Harris, Electra (release)
Consumers are demanding healthier options – less sugar, fewer calories and more functionality.
–Fran Harris, Electra (release)
Since her basketball days, she found a footing as a health and beauty sales executive for Procter & Gamble. She prevailed over more than 30,000 applicants to get on Shark Tank and feels optimistic about the market.
There are plenty untapped niche opportunities.
–Fran Harris, Electra (release)
We’re just scratching the surface.
–Fran Harris, Electra (release)
In addition, Harris also received the green light at the start of the 2020 year to build a multi-purpose sports facility in Forney, Texas which is a suburb of Dallas.
Previously, she appeared on HGTV and did announcing work for ESPN. She has also made appearances as a business coach on Good Morning America. According to a release, Harris has garnered interest for the Electra drink from several leagues, including the WNBA.
