Hennessy becomes official spirit of WNBA, NBA, USA Basketball

Photo Credit: Lamar Carter


On the first day that WNBA free agents could officially sign with teams, players were not the only ones putting the blue ink to white paper.

Today, Hennessy and the NBA announced a multi-year deal for it to become the official spirit of the WNBA, NBA and USA Basketball. That partnership will launch this weekend when NBA All-Star takes over Chicago this weekend.

Hennessy will be an associate partner of the NBA’s All-Star Celebrity Game on Friday night at Wintrust Arena – the home court of the Chicago Sky. A’ja Wilson and Chelsea Gray will be the two representatives from the WNBA participating in the exhibition.

It will also present the red carpet prior to the All-Star Game at United Center.

Our partnership with Hennessy provides an exciting opportunity to reach and engage with a broader segment of basketball fans around the NBA’s marquee moments.

–Dan Rossomondo, NBA Senior Vice President of Media and Business Development (per Hennessy release)

As the iconic brand continues to expand its business in sports marketing, we look forward to creating elevated experiences and unique initiatives that celebrate the game of basketball.

–Dan Rossomondo, NBA Senior Vice President of Media and Business Development (per Hennessy release)

There’s an energy pushing through the NBA that compels it to evolve, to push the limits of its own potential. Our new collaborative journey is rooted in this joint passion and will explore the realms of legacy, culture and innovation.

–Giles Woodyer, Senior Vice President, Hennessy U.S. (per Hennessy release)

From a WNBA standpoint, the more sponsorship money coming into the league, the better particularly given the parameters of the new CBA. That new agreement also included the unveiling of WNBA Changemakers which aims to change player experiences while bolstering its business standing.

Deloitte (the accounting firm Commissioner Cathy Engelbert was CEO of prior to becoming commissioner), AT&T and Nike were announced as the initial Changemakers upon the agreement of the CBA by the WNBA and WNBPA.

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