For any sneaker brand to brush off women in 2018 is making a fatal mistake. For any brand to brush off women in 2018 is making a fatal mistake.
It appears as if the Nike Jordan Brand has indeed received the memo, and it appears they are ready to do something about it.
Larry Miller, president of the Jordan Brand, mentioned this – according to a Fashionista report – at a press event in Los Angeles previewing the sneaker brand’s upcoming offerings.
I think the women’s product is taking us to a different place.
–Larry Miller, president, Jordan Brand
Among those offerings – the release of three exclusive silhouettes. Prior to the press event, Jordan Brand released its “Season of Her” collection, including ten pastel colorways of the Jordan 1.
The folks who have the responsibility of making sure we have the right product going into the market are women.
–Larry Miller president, Jordan Brand
It appears this will begin around Valentine’s Day with a red, suede version of the Air Jordan VIII which will include rose petals, and “loves me, loves me not” on the wrap. The scheduled release date is February 9 and it is slated to be available for $190.
Another influential figure in this push to corner the women’s sneakerhead market is Vice President and General Manager of Women’s Andrea Perez. Among her team – four time WNBA champion Maya Moore. Jordan Brand hailed Moore’s illustrious career with two new sneakers around the time the WNBA Finals were taking place.
We are able to reintroduce styles that didn’t resonate with women before in ways that they will resonate [now].
–Andrea Perez, Vice President and General Manager of Women’s, Nike Jordan Brand
Among the styles also includes the Air Jordan I Zipper and the Air Jordan XII Vachetta.