Liberty ink new sponsorship pact with New York-based FanDuel

Photo Credit: Lamar Carter

The WNBA’s flagship franchise can now claim it has been on both sides of the daily fantasy street.

For years when the team still called Madison Square Garden (and Westchester County Center) home, one of the New York Liberty’s signature sponsorships was one with daily fantasy outlet DraftKings, which also (as expected) was a New York Knicks sponsor.

With Brooklyn and Barclays Center awaiting the Liberty, the Libs’ seafoam/statue green home and black road jerseys will now feature the FanDuel logo instead of that of DraftKings.

The pact between the Liberty and FanDuel is New York’s first marquee partnership since 2018 (its first season at the County Center), according to a team release.

FanDuel also inked a sponsorship with the WNBA itself a few years ago.

Teaming up with a leading gaming operator in the US allows us to reach new and existing fans who want to experience the very best of New York basketball both digitally and at live events.

–Keia Clarke, Liberty COO (release)

New York is an iconic sports town and the home of FanDuel headquarters, so teaming up with the Liberty is an honor and a natural fit. Together, we will continue to bring New York fans and WNBA fans alike new and innovative ways to engage with the Liberty and its players.

–Matt King, FanDuel Group CEO (release)

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