Next year, the Minnesota Lynx will be returning to play basketball at a refurbished and renovated Target Center.
Along with the makeover their old digs will get will include a refurbished look.
— FOX Sports North (@fsnorth) August 12, 2017
At halftime of Friday night’s nationally televised matchup between the Lynx and Los Angeles Sparks at the Xcel Energy Center in St. Paul, the team unveiled what will serve as its new logo going forward.
If anyone may be thinking that the Lynx’s new insignia looks similar to that of its big brother franchise—the Minnesota Timberwolves—one is exactly right. The Lynx joined the Timberwolves along with their G-League franchise, the Iowa Wolves, in creating a unified identity for the franchises all under one umbrella.
This new mark of the Minnesota Lynx reflects the fierce determination of our team and the barriers that have been broken in establishing ourselves as an elite organization locally and within the WNBA. New logo, new uniforms and a new home court will help celebrate our 20th season in our renovated home and lead us into the next 20.
–Ethan Casson, CEO, Minnesota Lynx and Minnesota Timberwolves
The Lynx head in the new logo is said to be a nod to its storied past while looking to a bright future. It is also said that since it is the only one of the three logos to break the circular seal that it denotes the Lynx’s culture for tearing down barriers.