Brand Innovators has brought together a cavalcade of heavy hitters from the realm of sports and business together for its multi-day Big Game event the Thursday and Friday prior to the Super Bowl.
Among those heavy hitters are two recognizable figures from Atlanta’s resident WNBA team. Dream head coach Nicki Collen and guard Brittney Sykes will speak on Day Two of the seminar, which is being hosted by Kevin Rathbun Steak. That portion will center on brands and fans.
Joining Collen and Sykes were Jarvis Green, the founder of Oceans 97 and former two-time Super Bowl winner with the New England Patriots, Ezra Kucharz, the Chief Business Officer at DraftKings, Elizabeth Gadaleta – Media Supervisor for Mercedes Benz USA, Stacy Taffet, the Vice President of marketing for the Hydration Portfolio at PepsiCo, Greg Gatti, the Vice President of Information Technology for the Atlanta Braves, and Jeremy Andreoli, the Executive Director of Video and Business Development for Comcast Business.
The first day was tagged as Brand Innovators Marketing Innovation, which shined the lens on how brands are using digital media and advertising technology as part of their overall strategies and build a deeper rapport with consumers. InterContinental Hotels Group was announced as Day One’s host.
Among those who spoke on Day One included Phil McCarn – the Vice President and Global Partnership of Marketing for the Harlem Globetrotters, Tim Zulawski, the Chief Revenue Officer and Senior Vice President at AMB Sports and Entertainment, Erin Everhart, the Senior Manager of Commerce Marketing for The Home Depot, Divya Goel, the Director of Media Marketing for the NFL, and Beth Devillez, the Director for Midwest Sales at News Corporation.