Nike launches Game Growers initiative with WNBA, NBA

Photo Credit -- AP/Jessica Hill

The WNBA is always looking for new and innovative ways to grow the game and its reach. One way is to do so by incorporating ideas from those the game has already reached.

This month, Nike announced a collaborative project with the WNBA and NBA called Game Growers that gives eighth-grade girls the know how and attributes necessary to increase girls’ participation in sports in their locales. All 12 WNBA teams are participating along with 21 of the 30 NBA teams.

Nike held the above video stream on Oct. 18 to officially announce the pact which included the Las Vegas Aces’ A’ja Wilson, WNBPA Director of Operations Terri Jackson and actress Sky Katz.

From Oct. 18 through Nov. 15, according to a Nike release, eighth-grade girls can submit their ideas on how to grow the game at GameGrowers.com. The winners will be announced in December.

WNBA and NBA teams will select their Game Growers teams which will feature two eighth-grade girls per team and join them at the Game Growers Training Camp at Nike headquarters in January.

Selected teams will also present their Game Growers ideas in April at the WNBA draft in New York City.

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