Sinclair, Bally’s reveal new name, insignia for regional sports channels

Photo Credit: Lamar Carter

Five WNBA teams have their games carried on soon-to-be former Fox Sports-branded regional sports channels. Those regional sports channels will soon undergo a facelift fitting of its status as being under the Sinclair umbrella.

The 19 regional sports channels are slated to be rebranded sometime prior to April. Out of those regional sports channels, five of them are WNBA broadcasters.

The Arizona-based channel airs Phoenix Mercury games, the South/Southeast-based channel re-upped with the Atlanta Dream last season after airing on WSB-TV’s digital platform in 2019. The Dallas Wings air on the Southwest-based channel. The Indiana Fever air its games on the Indiana-based channel and the Minnesota Lynx’s games air on the North-based channel.

Sports Business Daily has reported Bally’s will pay Sinclair $85 million over a decade for the naming rights.

Leave a Reply

Your email address will not be published. Required fields are marked *