It has unarguably become the WNBA’s signature apparel item – and it is receiving its kudos from Charlotte-based Sports Business Journal.
The sports business publication has awarded the 2020 fashion statement of the year to the orange WNBA hoodie, a glowing indication of the league’s ever expanding growth and reach.
Posting pictures with said hoodie has become a hit thing to do on social media. Athletes from other sports, media and celebrities in 2020 at one point or another had themselves decked out in what has become the W’s flagship item of clothing.
Around the tail end of the season, the orange hoodie became the best-selling WNBA item in history – and the most popular product among the Fanatics network of sites. This was according to WNBAStore.com sales that were being compiled when the 2020 season first began.
— WNBA (@WNBA) October 25, 2020
— NBA (@NBA) October 2, 2020
— Meyers Leonard (@MeyersLeonard) July 25, 2020
— DeMar DeRozan (@DeMar_DeRozan) July 26, 2020
So excited for the start of the @wnba season I’m carrying a basketball in my belly! LETS GO LADIES 1st game of the 2020 season— TODAY on @espn NOON ET #OrangeHoodie #InItForGood #whoRunTheworld @espnW pic.twitter.com/yzXBZjbViS
— Elle Duncan (@elleduncanESPN) July 25, 2020
— Arielle (Ari) Chambers (@ariivory) August 30, 2020
— Michael Thomas (@Cantguardmike) July 25, 2020
The @WNBA is back, baby! 2020 season tips off today!
First game is at 12ET on @ESPN – Stewie & Bird v. the rook, Sabrina!
— Sarah Spain (@SarahSpain) July 25, 2020
— Julie Foudy (@JulieFoudy) July 25, 2020
— Daryl Morey (@dmorey) July 25, 2020
Ready to DJ my 3rd straight @wnba finals!! Wow!! Can’t believe I just said that!! Of course I wish my Mystics were in it again, but I’m still gonna rock out for the Aces & Storm!! #wnbafinals #orangehoodie #wnba #wubble pic.twitter.com/13hi0jmn0D
— DJ Heat (@DJHeatDC) October 2, 2020
#OrangeHoodie forever — in season or out of it 🧡
— Bri Lewerke (@brilewerke) October 7, 2020
— sarah kustok (@sarahkustok) July 25, 2020
— Diana Taurasi’s Bun (@DT3sBun) July 26, 2020
— Omar Raja (@OmarESPN) July 25, 2020