When the Seattle Storm return to the venue formerly known as KeyArena, it will be have a message that will emphasize a different type of green as opposed to the green in the Storm’s logo.
Jeff Bezos and Amazon, which won the naming rights to the new arena, made a major announcement on his Instagram account, but that the arena would not be simply named “Amazon Arena” or the “Prime Stadium,” or the “Bezos Building.”
Instead, the building will be named Climate Pledge Arena as what is being referred to as a constant reminder of the need to go green.
😍 H💚 ME! 😍
Amazon Secures Naming Rights to Future Home of NHL Seattle and Seattle Storm.
— Seattle Storm (@seattlestorm) June 25, 2020
According to a press release, the venue is expected to be the first net zero carbon certified arena in the world. The partnership is between Amazon, NHL Seattle and Oak View Group. The “Climate Pledge” name comes from a pact between Amazon and Global Optimism which called on those which took said pledge to go net zero carbon at their businesses by 2040.
Storm tickets as well as those for the Seattle NHL team will also double as free passes for public transportation service to promote said use of public transit, according to the release. It also mentions reusing rainwater for the ice system as well as public disclosure of the arena’s carbon emissions and sustainability.
Construction on what will be Climate Pledge Arena has been affected by the coronavirus. The Storm were slated to be the first major tenant at the building when it opened next year, but a reported delay may force the Storm to play another season at either Alaska Airlines Arena (University of Washington) or Angel of the Winds Arena (Everett) in 2021.