Hear that? That’s the sound of tweeting sounds interspersed with dribbling basketballs and as well as those of basketballs going through nets.
The popular microblogging social media service, Twitter, announced it was adding a litany of sports content to its platform—including live streaming 20 WNBA games per season over the following three years.
In addition, the WNBA will join Twitter’s Amplify program—which will include 40 highlight packages per work being featured across the service well-known for its 140 characters.
This partnership displays Twitter’s extraordinary commitment to women’s sports and the rising popularity of our athletes and our game.
–WNBA president Lisa Borders
The first game that will be streamed this season will be on the season’s opening weekend and will feature Skylar Diggins-Smith, Diana Taurasi, and Brittney Griner—Dallas Wings at Phoenix Mercury on May 14.
ICYMI: @Twitter to stream 20 live WNBA games during 2017, '18 & '19 seasons.
More info: https://t.co/VFdFmM7NcP
This season's schedule ⤵️ pic.twitter.com/NHxMfCOAsO
— WNBA (@WNBA) May 2, 2017
According to this New York Times article, Borders originally asked the Seattle Storm’s Jewell Loyd for ideas on how to grow the game after checking to see how Loyd was recovering from an ankle injury. Loyd suggested that games be streamed via Twitter.
— Twitter Marketing (@TwitterMktg) May 1, 2017
We are excited to help extend the reach of women’s sports around the world by collaborating further with the NBA to be the home of weekly live WNBA games for the next three seasons.
–Anthony Noto, Twitter CEO