WNBA inks new workflow solutions deal with ServiceNow

Photo Credit: Lamar Carter

One thing about the coronavirus pandemic – it has greatly affected the economy at large, but it has not stopped the WNBA from inking new partnerships.

From the DoorDash deal it inked during the course of the season in the Wubble to the recent announcement that several players will be Body Heroes for Glossier, the W is still wheeling and dealing.

The latest deal involves the WNBA and NBA linking up with Santa Clara-based ServiceNow, making it its new Official Workflow Partner.

According to a release, the company’s employee workflows allowed for efficient management processes associated with the Wubble and Disney bubble – including the entirety of the 2020 WNBA season.

ServiceNow allowed for screening for the staff and other personnel that entered both bubbles.


It’s inspiring to become the Official Workflow Partner of both the NBA and WNBA. ServiceNow workflows already have helped keep everyone healthy and safe, enabling the NBA to restart the season and the WNBA to have a season and giving all of us the chance to once again enjoy this amazing game and its extraordinary athletes. This is the beginning of a multiyear partnership to support the league’s digital transformation journey and create the workflows that keep the league and the game going strong.

–Bill McDermott, ServiceNow CEO

The WNBA and NBA will also introduce new programs dealing with Software Asset Management, IT Operations, Integrated Risk Management and Customer Service Management.

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