A few years ago, New York-based cosmetics brand Glossier launched its “Body Hero” campaign and teamed up with several notable women of high stature – including the WNBA family’s very own Swin Cash.
Obviously, both the W and the brand were onto something good with that partnership and have decided to go all in with women’s basketball.
Roughly a week after the conclusion of the WNBA’s 2020 wubble season, Glossier announced that it has signed a pact with the WNBA to become its official beauty partner with several players as “Body Heroes.”
Those eight? Sue Bird (Seattle Storm), Seimone Augustus (Los Angeles Sparks), Lexie Brown (Minnesota Lynx), Kalani Brown (Atlanta Dream), Stefanie Dolson (Chicago Sky), Gabby Williams (Chicago Sky), Amanda Zahui B (New York Liberty) and Natalie Achonwa (Indiana Fever).
Meet @glossier: the WNBA’s first beauty partner. Take it from @glossier Body Heroes @seimoneaugustus @lexiekiah_4 @bigmamastef @kalanibrown21 @amandazahuib @gabbywilliams15 @NatAchon @S10Bird: You Deserve This. Follow along @glossier. pic.twitter.com/t9Z1WvJplT
— WNBA (@WNBA) October 15, 2020
Glossier plans to tell stories, like the one with the four-time WNBA champion Bird via its social media pages. The campaign gives a glimpse into the lives of WNBA players during its three-to-four-month stay in the Wubble at IMG Academy in Florida.
Another strategy for the campaign will be “skin portraits” of unidentifiable body parts in New York City, Los Angeles and Chicago (all WNBA cities) as well as full-page ads in the New York Times and Los Angeles Times.
So … Zahui B ads in Gotham? Money Mone spots in Tinseltown? Stef and Mocha ads in the Windy City? We want.