WNBA unveils “Take a Seat, Take a Stand” Initiative

Photo Credit: Andy King/Getty Images

The W is taking its standing as one of the most socially active sports leagues to a whole new level in the 2018 season.

The league announced a new program called “Take a Seat, Take a Stand” which will give those who purchase tickets to WNBA games the opportunity to donate proceeds to non-profit organizations that support the empowerment of women and girls.

(Video Credit: WNBA)

For each ticket purchase, the league will donate $5 to one of six organizations of the fans’ choice along with sending a young girl to a game.

The organizations are Bright Pink, GLSEN, It’s On Us, MENTOR, Planned Parenthood, and the United State of Women. Fans will also have the opportunity to support local organizations in all 12 WNBA markets.

With ‘Take a Seat, Take a Stand,’ we are proud to come together as a league to stand with our partner organizations, our fans, and the many inspiring women raising their voices for change in the current women’s movement.


–WNBA president Lisa Borders

Several players spoke with Glamour Magazine about the initiative and about the WNBA’s rising standing as not only a sports league, but an agent of change.

We’ve been part of an inclusion movement for so long now, and finally society is following along.



–Elena Delle Donne

We’re able to positively influence young girls and show them [how] to be strong and to be fearless [and] we’re able to do that through sport.

–Elizabeth Williams

GLSEN, Planned Parenthood, and It’s On Us are organizations in particular that should stand out even to casual fans. The WNBA has a well-documented positive standing within the LGBTQIA community. The Seattle Storm and New York Liberty notably promoted the Planned Parenthood chapters of the Pacific Northwest and New York City, respectively, last season.

With the recent settlement of $500,000,000 to the victims in the Larry Nassar case, organizations such as It’s On Us will certainly gain more notoriety.



By: Akiem Bailum (@AkiemBailum on Twitter, Instagram)

Leave a Reply

Your email address will not be published. Required fields are marked *