There is no quit in this Quita.
It was approximately 18 years ago – in the early days of YouTube when a sports account ran by one of the few women’s basketball aficionados on the platform at the time gave the presence on what was a fledgling website at the time.
Nearly two decades later, the rest is history for both YouTube and for the woman behind Quita Loves Sports – a longtime women’s basketball content creator that has grown her page to be one of the premier sports accounts on the site.
Quita recollected that she, like many YouTubers, was not anticipating the robust growth her channel experienced, but expressed her elation when she noticed that there was an appetite for women’s basketball content.
I’m very much of a (mindset where I) didn’t expect this to happen. So, it’s sort of like, hey I’ll just keep making videos, keep engaging with people and we’ll see where it goes.
–Quita Loves Sports
Throughout the better part of her time on the video-sharing platform , she has amassed an impressive following with over 37,000 subscribers and more than 13 million views. Quita has also posted milestone videos celebrating when she reached the 10,000- and 15,000-subscriber plateaus.
Quita mentioned how an inspiration behind her launching her channel had a lot to do with her frustration about after the games took place. She mentions that the ability to chat about said games with fans was limited because she did not know many individuals who duplicated her same passion for women’s basketball.
The reason why I started it was because I am a huge watcher of the WNBA and college basketball…but, there was no one to talk to after the games were over. Because I don’t personally know anybody who is a huge fan of women’s sports and specifically women’s basketball besides myself. And so, it’s just me and talking to my parents.
–Quita Loves Sports
I think it was during the NCAA tournament one year where I was just like, you know what…I just got a lot to say because I always have a lot to say….you know what, let me record it, let me…edit a quick thing and put it out there and we’ll see what happens.
–Quita Loves Sports
Quita says when she first began getting more into YouTube that she would give herself a timeframe of six months to see if her content would gain traction. She maintained the positive mindset that a video would be a success even if it was not a viral hit with millions of views.
I said I was going to commit to six months of just posting…Hey, if 10 people see it, 20 people see it, ok, great. Success. Because engaging with 10 or 20 people is more than engaging with…two in real life.
–Quita Loves Sports
Needless to say, Quita’s videos gained traction beyond merely 10 or 20 people. As Quita’s content attracted more eyes and ears, she gained more of a vision with what she could do with her channel.
Also, as Quita Loves Sports gained more eyes and ears, she created a community of fellow women’s basketball fans who also truly care for the game. That is the vibe Quita hopes to create for anyone who may be new to either her videos or her channel as a whole.
At the end of the day, whether it is celebration, criticism, analysis, I want people to get that clearly this girl loves the game of women’s basketball…you may disagree with what I have to say or my personal perspective on something, but that it comes from a state of love and enjoyment and let’s build this thing, let’s grow this thing together.
–Quita Loves Sports
It is not only Quita Loves Sports that has gained a greater number of eyes and ears, it is women’s basketball in general – whether it is at the collegiate or professional levels. It was not that long ago that the WNBA broke its single-season attendance record with over 2.5 million fans being at games as of earlier this month.
It was not that long ago that the topic of “growing the game” was a hot one among many a W pundit. Now, the influx of young stars such as Angel Reese, Caitlin Clark, Paige Bueckers, Rickea Jackson, Kamilla Cardoso, Aziaha James and Saniya Rivers have accomplished just that – and then some.
But as enjoyable as growth can be, it can also be painful as evidenced by an increased number of individuals whose only goal is to make women’s hoops discourse more toxic. Quita has also seen this on YouTube with a rising number of troll accounts whose only objective is to push false narratives about jealousy and envy among players. This has made Quita more appreciative of the community she has created with her channel in the sense that they are true fans of the game – as opposed to merely one or two players.
What’s very special about my channel and…the people who are…subscribers and people who are gravitated to it is…we really care…There’s just so many people who…you can tell they talk about the WNBA or talk about women’s basketball, but…they don’t really care.
–Quita Loves Sports
Quita understands that her expertise and experience with covering women’s basketball gives her an edge over those who only discovered the WNBA during last year’s draft.
As evidenced by the more professional, wholesome and all-encompassing approach that Quita takes to Quita Loves Sports, one can tell that she is no fan of the clickbait approach that has been embraced by many a YouTuber. But she also understands why it is so alluring – and why creating content in 2025 is more difficult today than it was previously.
I think if you wanted to just start off with making content now, I think it’s even harder to do it in the way that I do it only because it’s not the clickbait way. Right now, the things that are working in women’s basketball, for the most part, is clickbait content. It’s stuff where you’re taking people out of context to weave this thing, make thumbnails that makes people look really, really bad. But, it works. It’s very successful. It’s extremely successful….I think if I did that on my channel, my numbers would be through the roof.
–Quita Loves Sports
Quita understands that the rise of troll accounts on YouTube is unfortunate, it is a, somewhat, unpleasant byproduct of a growing league. She mentions how troll accounts are every bit as rampant – if not moreso – for larger men’s leagues such as the NFL and NBA.
It’s ultimately, in my opinion, not good for the league and, ultimately, it’s just not great. But, at the same time, when you think about other sports, there’s a ton of troll NBA accounts. There’s a ton of accounts that literally take what NFL players say in the wrong way. Look at all the Coach Prime troll stuff and Shedeur Sanders trolls, there’s a lot of stuff out there of other sports – primarily men’s sports.
–Quita Loves Sports
She understands the irony of so many troll accounts – mostly ran by men – that are flocking to be part of the WNBA’s discourse. Many of these troll accounts are ran by individuals that only a few years ago were badmouthing the W for “reasons” ranging from blown layups to lack of dunks.
After all, unlike Quita Loves Sports, many of these troll accounts do not spend as much time analyzing games as they do highlighting physical plays to push the “jealousy” narrative or slicing and dicing a player’s or coach’s words to take them out of context and manufacture a controversy.
Part of the issue is how the algorithm that rewards sensationalized, clickbait content is – in many ways – rewarded by YouTube. And it is why Quita believes in order to not fall for that trap and to stay true to oneself as a content creator, one must have a means to support oneself (or selves) financially outside of YouTube.
I don’t think it’s, at this point, possible to truly be you and truly cover the sport of your choice in the way that you think is right and make a significant amount of money where you can live off of. I really don’t think that’s possible right now. But, I think it’s possible to do that coverage and see growth and get bigger and bigger, but you’ve got to have your safety net of a full-time job because if you don’t, in my opinion, I think you would be forced to do the troll stuff, to do content that you think is detrimental to both you as a person and also what you’re covering.
–Quita Loves Sports
I think the best way to be yourself, to make content that you think is right…but not to be reliant on that content.
–Quita Loves Sports
Quita is one of many personalities that has carved out a name for herself in the sports section of YouTube. Content creators are, of course, also content consumers and Quita has plenty of channels that she too gravitates towards.
Among her fellow YouTube sports brethren, Quita says she watches plenty of videos from Brodie Brazil as well as from Jomboy. Interestingly enough, both accounts primarily focus on baseball with Jomboy putting extra emphasis on the New York Yankees. She is also a big fan of Nightcap with Shannon Sharpe and Chad “Ochocinco” Johnson.
Quita says she will consume any sports content outside of golf.
In terms of content outside of the sports realm, Quita is drawn to a wide variety of genres including law and crime, outdoors, survival, art and food preparation. She refers to herself as a “native” of the video-sharing platform.
I was on YouTube way before Google ever bought YouTube…back when Chocolate Rain was the biggest thing on YouTube.
–Quita Loves Sports
And before there was either YouTube or Chocolate Rain, there was the WNBA – and a younger Quita grew up with big dreams of herself sporting a W uniform someday. Quita recollects that her sports fandom began with an affinity for the California sports scene. It was when she was first introduced to the Los Angeles Sparks when players such as Lisa Leslie and Candace Parker became household names in their respective heydays.
California also had another team at the time – the Sacramento Monarchs which included names such as Ruthie Bolton, Yolanda Griffith and – of course – Ticha Penicheiro.
She also remembered the rivalry the Los Angeles Lakers had with the Sacramento Kings had at that time. That rivalry, of course, featured stars such as Vlade Divac, Peja Stojaković, Chris Webber, Mike Bibby, Robert Horry, Shaquille O’Neal and Kobe Bryant. That rivalry, of course, reached an apex in the 2002 Western Conference Finals when the Lakers defeated the Kings in seven games – a series which Sacramento fans to this day believe was stolen from the team due to questionable officiating.
As someone who remembers being enamored with west coast sports as a youth, it has been very gratifying to once again see a California rivalry in the WNBA with the debut of the Golden State Valkyries.
As of this writing, both the Sparks and Valkyries are in the hunt for playoff berths. Golden State has already won the regular season series over Los Angeles by a margin of 3-1 and Valks coach Natalie Nakase is in the conversation for Coach of the Year as the team has already set a record for most victories by an expansion franchise.
A late surge from the Sparks has coach Lynne Roberts’ team in contention for the eighth and final seed in this year’s playoffs.
You…have the legacy fanbase of the Sparks and the, sort of, new but large fanbase of the Golden State Valkyries – I love it. I think those two teams are going to be very fun to watch to go against each other for the foreseeable future.
–Quita Loves Sports
Another team Quita recalls growing up was the Detroit Shock, a franchise that has since moved to Tulsa and now to Dallas as the Wings.
I was a big Detroit fan too. I loved the Detroit Shock. Tweety Nolan was the GOAT. I loved Deanna Nolan, I thought she was fantastic. I loved … the style of play that Detroit kind of played with.
–Quita Loves Sports
Even with her memories of teams such as the Sparks, Monarchs and Shock in the WNBA’s infancy, Quita admits that her recollection of two other teams that were instrumental in laying the foundation for where the W is today is somewhat limited.
When I was growing up, I don’t really have memories of the Houston Comets or the New York Liberty like that. I have some, but not really. It really was the LA Sparks, it was the Sacramento Monarchs, it was the Lauren Jackson and Sue Bird era in Seattle, it was the Penny Taylor and Diana Taurasi era in Phoenix.
–Quita Loves Sports
As the WNBA gains more of a history year by year, one way to continue to maintain a healthy vibe to the W is by giving more of that perspective where one compares past greats to current greats. Quita says that is an element to the women’s basketball conversation she wants to continue to add to.
And I know that…there’s a certain perspective that I have and a certain angle that I take things that is very important because I know there’s a huge influx of new people and that’s awesome. I love all the awesome growth of the game…but I do think it’s important to…talk about the history of the game, talk about what the likes of Lisa Leslie and Tina Thompson and Candace Parker…have done for the game, talk about what the newbies now are doing in the game.
–Quita Loves Sports
That knowledge of the WNBA of today and of yesterday is a key reason why Quita Loves Sports has grown into one of the most revered and respected sports channels on YouTube. And she is only continuing to grow.
The offerings on her channel also include Quita in the Morning – her morning livestream. In addition to the growing audience her channel has garnered, it also gained the attention of another rising player in the sports media space.
Recently, Quita partnered with the All City Network, a relatively new player to sports content creation that has divisions in various cities including Philadelphia (PHLY), Dallas-Fort Worth (DLLS), Phoenix (PHNX), Denver (DNVR) and Chicago (CHGO) where Quita is based. There is even a direct link to the Quita In the Morning page at the top of All City’s main website.
She says one of All City’s executives reached out to her as they were impressed with her content. Being based in the Windy City, Quita says she was not familiar at first with All City but was familiar with CHGO.
We had a couple of conversations about just figuring out what they’re interested in and them getting to know me and why I cover what I cover and my passion for it. And then, at the time that we were having those conversations, I was already doing Quita in the Morning. I was doing that for months at that point. And they were like, ‘Hey, well, how about we partner on Quita in the Morning.’ And, we’ll support it and it’ll be sort of like a co-production type of thing.
–Quita Loves Sports
Quita understood how the pact could be beneficial for both her and for All City. Partnering with a brand such as All City would be a way to make her show looked more professionally polished in terms of graphics and production. For All City, it was effectively their foray into nationally-based WNBA coverage – an avenue many sports media outlets (both traditional and new) are looking to get a part of.
What really drew her to All City was how she saw herself in its existing talent. Quita was enamored with how All City places emphasis on fan-first content but that the hosts of the various All City platforms cover their teams as if they are seasoned veterans in the field who watch games and press conferences.
I feel like, yes I am obsessed with it, I watch all the stuff, but at the end of the day I’m a fan and All City, all their hosts at the end of the day…they are true fans. They’re not just covering it just to get a check. They actually love it.
–Quita Loves Sports
The All City partnership actually recently translated into another first for Quita – the opportunity to cover a WNBA All-Star weekend. She had attended All-Star Games before – but as a paying fan. Travel-wise, the trek was not too daunting given All-Star this year was in Indianapolis and it is a short drive down Interstate 65 from Chicago.
Quita did admit that since this was a first for her, she was a bit nervous heading into that July weekend. She had a conversation with All City and the suggestion was to attend the final Sky game at Wintrust Arena prior to the break.
Even though that July 16th contest concluded in an 86-49 blowout of the Sky at the hands of the Atlanta Dream, it was a win for Quita as she got the experience of what it is like to cover a game as a credentialed media member.
Then…came All-Star in Indy.
I tell you, All-Star was so amazing, it blew my mind. There were so many times where we were walking around at Gainbridge Fieldhouse going to the various things that the media could go to. And I was literally walking and A’ja Wilson was walking in front of me….and I was just like, ‘is this what the credentialed people always experience?’
–Quita Loves Sports
Another element of All-Star media availability that Quita had a chance to experience was the Friday media scrum where players from both Team Clark and Team Collier would be at podiums with plenty of press asking questions.
At first, Quita was nervous, but became more relaxed as she gained more experience chatting with the players.
Brittney Sykes was the first WNBA player I ever talked to and ever asked a question to and, then, I was like, ‘Ok, I got some more confidence.’ And so, I ended up talking to some more players. Alyssa Thomas and Brionna Jones and Courtney Williams and, I tell you, I literally had a permanent smile on my face. I was just, like, this is amazing.
–Quita Loves Sports
According to Quita, All-Star weekend is one of her favorite points of the season as a fan given she would attempt to consume as much content relating to the WNBA’s midseason festivities as possible. She even would analyze quotes and press conferences for player responses and think about what she would ask if she was in that same media room.
All in all, Quita was mentioned how she was “blown away” by being able to gain a first-hand experience of what WNBA All-Star is today. In many ways, it was a culmination of the hard work she has done and the respect she has gained within the women’s basketball media space.
…To actually be able to talk to the players and be able to be on the court…My childhood self, would be like, ‘Whoa, really?’ You did that?
–Quita Loves Sports
She recalls a tip she received from Stephen Pridgeon-Garner who is the Sky’s beat writer for CHGO. He told Quita to always try to be on the front row at pressers. Another highlight is when she would be amongst her fellow media members and they would mention that they knew who she was just as she knew who they were.
Quita has come a long way with Quita Loves Sports and Quita In The Morning. This has made her think about what the future of her and her channel could resemble.
Two ways that she has also expanded her reach is through the show’s apparel page as well as through a Patreon account.
She mentions that the reason why some of her broader ideas may have yet come to fruition is because she only has a certain amount of time between preparing for her morning show, watching games and what she does outside of her women’s basketball work.
The problem with me is I have a ton of ideas but have a limited time.
–Quita Loves Sports
Even with the increased coverage that has arrived to the WNBA and women’s basketball as a whole, one area where Quita believes that the women’s hoops sphere is still lacking is needing a one-stop shop for fans who want the big and small stories covered in addition to content that provides that historical perspective.
She mentioned ESPN only covering certain stories, what The Athletic’s coverage resembles as well as local beat reporters who do a great job covering their teams. Quita has done the best she can with her channel – but she is only one person at the end of the day.
In the perfect world, if all I was doing was women’s basketball coverage, basically another hole that I see for women’s basketball is…Yes, there’s local coverage of teams, and….shoutout to the local reporters, especially…newspaper folks who are doing a great job of covering stuff. But, there’s not really a one-source, full in-depth coverage (outlet) of every team in the W and, like, up-to-date content. And I want to figure out a way to make that happen.
–Quita Loves Sports
Outside of her previous advice on supplementing one’s YouTube career with sustainable income away from content creation, Quita also says that anyone looking to forge their own path via video content should stay true to who they are.
I would say be you, be authentically you. I created the channel not expecting people to rock with it. Not really expecting anything, but I decided that I was just going to put my head down and be me.
–Quita Loves Sports
Quita mentioned a list of accessories one needs if one really wants to make their YouTube videos look as professionally done as possible. She believes a smartphone or a camera worth at least $400 is a start along with a tripod and a light that could be at least $40 or $50. An LED or ring light could be an option.
She is also big on the DaVinci Resolve software for editing.
And there is a, I believe Think Media made it, It’s like a…video that teaches people how to use DaVinci Resolve. I think for a couple hundred bucks or if you have a good smartphone, maybe a hundred, hundred-fifty bucks, you could start making videos like that and editing them for free on DaVinci Resolve and just put stuff out there. Maybe people watch, maybe people don’t. If people don’t watch, don’t care.
–Quita Loves Sports
As was mentioned before, it can be very easy for anyone giving YouTube or any other video-sharing platform a try to get discouraged if their content is not an overnight viral success. Quita’s advice is to not give up, not get discouraged if one does not see a bunch of zeroes by the view and subscriber counts in a certain period of time, begin releasing content and leave it up regardless of if a video gets 10 views or 10 million views.
To be honest, I wasn’t really planning on making women’s basketball content. It was just, because, over the years I just felt so frustrated of not seeing any consistent, good faith stuff on YouTube that I got to a point where I was like, I’m just going to do it. So, I literally just started. Just start. Maybe, it’s terrible….my early videos are horrible….I look back on them and and I’m like, ‘Geez, like, that was really bad…I can’t believe someone watched that. But, you’ve got to start. You’ve got start and don’t delete it. Don’t delete your stuff. Leave it. Make content, learn how to edit.
–Quita Loves Sports
Another tip Quita has for any aspiring content creators out there is to give one’s self a timeline to consistently put out videos and analyze how things are going once that timeline has come and gone.
Maybe it’s six months, maybe it’s a year of ‘I’m going to consistently make this content at these specific intervals and at the end of that timeframe, I will evaluate my success. I will not be frustrated by if 10 people watch, by if 100 people watch, by, let’s say, if 5,000 people watch. Whatever it is, I’m not going to get too high, I’m not going to get too low. I’m going to just do it for the timeframe and evaluate later.’
–Quita Loves Sports
Regardless, one of the biggest attributes any content creator can have is authenticity to one’s self. After all, viewers can tell when one is actually passionate about their content and when one is merely looking to chase clout.
Be yourself and don’t try to be someone else. I think that’s the biggest advice (I would give), I mean, but I think that’s in life in general – in every aspect. Like, truly, just be yourself. And, some people will gravitate to it. And if people don’t, well, they’re not for you (and) that’s fine.
–Quita Loves Sports
