Audio brand JBL, best known for its line of headphones, has unveiled its athlete ambassador roster for 2021 – and for the first time, it is bringing the WNBA into its sphere.
Candace Parker, who made major headlines at the beginning of this free agency period by signing with the Chicago Sky after over a decade with the Los Angeles Sparks, was announced as the first-ever WNBA ambassador for the brand.
Welcome to #TeamJBL @Candace_Parker! We couldn’t be more excited for what’s to come. pic.twitter.com/adMzq1HtRt
— JBL USA (@JBLaudio) February 24, 2021
Moving into 2021, our growing ambassador program and team partners will continue to serve as a unique platform to connect fans to music through the power of sport. To continue our program’s growth, we are overjoyed to welcome Candace Parker as our first female ambassador.
–Ralph Santana, Chief Marketing Officer, Harman (release)
As a female athlete in a male-dominated industry, I’ve faced many challenges along the way.
–Candace Parker, Chicago Sky
What always kept me going was focus, dedication and determination, and connecting with what fuels my performance, like music.
–Candace Parker, Chicago Sky
JBL also announced Luke Kennard of the Los Angeles Clippers as another Athlete Ambassador as well as a deal with the Clippers to go along with its Miami Heat, Boston Celtics and New York Knicks deals.
It also has partnerships in the music realm with Quincy Jones and Bebe Rexha.