Adidas’ message for women athletes in 2017 is to Unleash Your Creativity.
The global marketing push by Adidas is part of its efforts for breaking sports barriers. One of the spots features the LA Sparks’ very own Candace Parker.
https://www.youtube.com/watch?v=VWroFxn6p3M
Also among those that participated included Becky Sauerbrunn of the United States’ Women’s National Soccer Team and supermodel Karlie Kloss.
In addition to the individual spots, Adidas’ campaign includes a film series that tells the stories of 15 female athletes from around the world that use sport and creativity to indeed push boundaries and defy conventional norms.
(Video Courtesy: Adidas)
By: Akiem Bailum (@AkiemBailum on Twitter, Instagram)
