Is it just us … or is the WNBA rolling in sponsorship deals nowadays?
Anyway … the more the merrier. And its latest deal puts the WNBA-NBA family in the driver’s seat.
Carmax has announced that it is the new official auto retailer of the WNBA, NBA and Turner Sports. It is also the “presenting partner” of the NBA Tip-Off on TNT.
TNT is wasting no time in showcasing the new partnership as it will be featured on Dec. 22 when the 2020-21 NBA season gets underway.
Carmax is also debuting its “Call Your Shot” campaign that includes partnerships with Sue Bird, Stephen Curry, Zach Lavine and Kelly Oubre.
The NBA, WNBA and CarMax are all innovative brands dedicated to delivering an exceptional experience for fans and customers. Like CarMax, the NBA and WNBA are passionate about giving back to our local communities and we look forward to continuing to make an impact together in the years to come.
–Jim Lyski, CarMax Executive Vice President/CMO (release)
We’re looking forward to collaborating with CarMax on a larger scale moving forward and creating unique opportunities for engagement with fans of both the NBA and WNBA.
–Dan Rossomondo, NBA Senior Vice President (release)
CarMax is based in Richmond, Virginia – an approximately two-hour drive from the DC Entertainment and Sports Arena – the home court of the Washington Mystics.
The CarMax Foundation also announced a partnership with Stephen and Ayesha Curry’s foundation and the Oakland Unified School District to build a schoolyard at Franklin Elementary School in Oakland.
