The delay of the 2020 WNBA season due to the coronavirus is not stopping the Indiana Fever’s reigning All-Star Game MVP Erica Wheeler from making major money moves.
On the heels of her inking a deal with a Miami-based marketing agency, Wheeler has been announced as an official brand ambassador for Fitlight – also with a U.S. office in Miami but based in the Toronto area – a company that designs unique exercise environments featuring light sensors.
We’re excited to announce WNBA All-Star Erica Wheeler as an Official Brand Ambassador of @Fitlight! Wheeler is currently utilizing a customized FITLIGHT Trainer™ with FITLIGHT® accessories as she prepares for the upcoming 2020 WNBA season. https://t.co/UeEhiDwIK2 pic.twitter.com/k6bxCCv9qi
— Distinction Agency (@DistinctionAge) June 29, 2020
Wheeler is preparing for the 2020 season by utilizing Fitlight’s products and intends to bring them with her to Florida’s IMG Academy, which already uses its products.
This offseason has been different due to COVID-19. When I step foot onto the IMG Academy campus for the upcoming WNBA season, I want to have the edge on my competition.
–Erica Wheeler, Indiana Fever (release)
With Erica as an ambassador, we can reach a broader audience, and with her infectious enthusiasm and energy, she aligns directly with the brand. She’s in the prime of her career professionally and the work she does in the community with the next generation of athletes is inspiring.
–Rob Bouw, Fitlight director of sales (release)
Prior to arriving in Indiana, Wheeler also played for the Atlanta Dream and New York Liberty after entering the league undrafted.
