When you are a name as big as Kia Nurse’s is in Canada, anyone looking to fuse together sports and philanthropic initiatives will be looking to have you as the face of its campaign.
Enter Tangerine Bank (based in Toronto). It recently announced it was partnering with the current rising Phoenix Mercury star on a campaign to use the platform of youth sports to uplift communities. She will join Tangerine at events throughout the year.
Excited to join the @TangerineBank family! Looking forward to doing incredible work together as a team. #partner 🧡🏀 pic.twitter.com/Lv6UR0trIJ
— Kia Nurse (@KayNurse11) March 8, 2021
Tangerine Champion @KayNurse11 sat down with @vinayvirmani24 and CEO Gillian Riley to talk about empowering girls through sport. #IWD2021 pic.twitter.com/mcHO4DtRwW
— Tangerine (@TangerineBank) March 8, 2021
This #IWD2021, @KayNurse11 is encouraging everyone to celebrate the women in our lives who inspire us. Tell us who inspires you! pic.twitter.com/ndjmlq3ZFi
— Tangerine (@TangerineBank) March 8, 2021
Tangerine announced it would make a donation of $15,000 to Kia Nurse Elite, a youth basketball program Nurse founded in 2018.
The bank has worked previously with the NBA and the Toronto Raptors as well as with the YMCA and Lady Ballers.
We’re excited to share that Canadian WNBA star, @KayNurse11 is joining our Orange family! We’re proud to have her on the team to help us empower communities through youth in sport. 🏀🧡 #IWD2021 pic.twitter.com/gbwYI3XMzt
— Tangerine (@TangerineBank) March 8, 2021
Nous sommes excités d’annoncer que l’étoile canadienne de la WNBA, @KayNurse11, s’associe à l’équipe Tangerine. Nous sommes fiers de l’avoir parmi nous pour nous aider à autonomiser des communautés en offrant des activités sportives aux jeunes. 🏀🧡 #JIF2021
— Tangerine (@BanqueTangerine) March 8, 2021
It’s incredibly important for organizations to have conversations about how communities can come together through sport to not only learn life skills like teamwork and decision making, but also support diversity and inclusion to inspire change.
–Kia Nurse, Phoenix Mercury (release)
As a rising star on the world stage, she is truly a role model who is helping pave the way for young girls to continue in sport.
–Gillian Riley, President/CEO, Tangerine Bank (release)