More brands will have greater visibility starting with next year’s WNBA season – the 22nd in the league’s history.
For all games not televised via ESPN, there will be new sponsor logos which will appear on the court at the free throw line. In addition, a second sponsor jersey patch will adorn the playing attire of the W’s teams, which will be in addition to the main sponsor that is already visible on WNBA jerseys.
According to WNBA CEO Jay Parry, the initiative not only makes sense from a financial perspective as a way for brands to better connect with target audiences, but also from a social standpoint.
With the national narrative going on right now, they’re interested in aligning with brands like the WNBA that stand for diversity, inclusion, and equality, and being conscious on how our athletes are leading the charge on social change.
This is a further sign the WNBA is looking for new methods to market itself – including a streaming deal with Twitter, a daily fantasy pact with FanDuel, and a WNBA option for NBA Live 18.
By: Akiem Bailum (@AkiemBailum on Twitter, Instagram)
