If one was watching the NBA playoffs not too long ago, one may have seen new advertisements plugging the Bodyarmor sports drink.
The ads featured during the playoffs included the Houston Rockets’ James Harden and the New York Knicks’ Kristaps Porzingis, but there was also a notable figure from the WNBA side as well.
Yes, that would be Skylar Diggins-Smith of the Dallas Wings, unarguably one of the most marketable players the W has.
Thanks, @DrinkBODYARMOR will take it from here: https://t.co/VYLUYkXX2e #ObsessedWithBetter #Switch2BODYARMOR pic.twitter.com/tXtUOat0m0
— Skylar Diggins-Smith (@SkyDigg4) April 18, 2018
BTS of the @DrinkBODYARMOR “THANKS” campaign! https://t.co/16maP1I6XQ
— Skylar Diggins-Smith (@SkyDigg4) April 19, 2018
Go best friend!!!!!! 😆😆😂😂 https://t.co/miKiRnJyv1
— Tiffany Bias (@Tiffany_Bias) April 18, 2018
This latest spot features her giving an exercise routine but appearing to be somewhat peeved by it. She actually is an investor in the company that is part of the investment portfolio of one Kobe Bryant.
In addition, he also had a sizable input in the spot’s production. An aim of the spots is to take shots at Gatorade, which ironically is the primary corporate sponsor of the NBA’s G-League. One wonders how they’re feeling about that.