The organizational shuffle within the Los Angeles Sparks continues.
In addition to bringing back Latricia Trammell as assistant coach and seeing Danita Johnson leave the organization as president and COO to assume a job with MLS’ DC United, the Sparks announced that it has decided to extend the contract of coach Derek Fisher.
In addition, Los Angeles has also given Fisher the title of general manager.
This organization has a dynamic history, the most passionate fans in the WNBA, and an ownership group committed to success on and off the court. I’m thankful for the opportunity and excited to guide this team as we pursue a fourth WNBA title.
–Derek Fisher, Sparks general manager/coach (release)
Promoting Fisher to its GM position in addition to coach is a clear sign that the Magic Johnson-led investment group that owns and operates the Sparks believe Fisher is their man when the Sparks approach free agency.
Tops on Fisher’s wish list as general manager – re-signing Candace Parker.
Our intentions are to make sure Candace never plays a game for any other team.
–Derek Fisher, Sparks general manager/coach
And Los Angeles is a team with more than its fair share of free agent decisions to make. In addition to Parker, the Sparks’ list of free agents also includes Nneka Ogwumike and Chelsea Gray.
Fisher’s hire in the stead of Brian Agler was much-maligned, particularly given how former general manager Penny Toler admitted at his introductory press conference that he was the only name on her wish list. His decision to not play Parker in Game 3 of the 2019 semifinals vs. the Connecticut Sun – when the Sparks were trailing 2-0 – raised more eyebrows.
Toler was fired after the season after an ESPN report revealed she did a locker room speech using profanity. She then filed a suit against the Sparks alleging workplace discrimination.
Fisher’s promotion signals a clear vote of confidence in spite of any previous issues there may have been.
In addition, Michael Fischer becomes Vice President of Player Personnel and Eric Holoman becomes Chief Executive Officer and Governor.