On Tuesday, it was announced that the WNBA along with other leading women’s professional sports leagues joined forces to create the #SheIs initiative, aimed at using sports to support each other and fostering a culture of strength in women.
The #SheIs initiative was originally the brainchild of Brenda Andress, commissioner of the Canadian Women’s Hockey League.
Along with the WNBA and CWHL, #SheIs also includes leading women executives from National Pro Fastpitch, USTA, and WWE among other organizations.
This is one of many things that the WNBA will do, and continue to do, to use our platform to perfect our craft in basketball and additionally serve beyond the court.
–Lisa Borders
We’re building communities, making young girls and women stronger, and by definition making communities stronger.
Borders was part of a panel back in April with WTA CEO Stacey Allaster to talk about a litany of issues related to women’s sports, according to a press release.
I have had the privilege of serving in public office, and one of the things you always do in the political arena is shore up your base, meaning you start with the people that are believers – those that stand with you without explanation without any comment.
–Lisa Borders
They just are immediately with you because they are aligned with your thinking, your values, and your behaviors. So that is the premise here – these are women just like us who want to support their peer athletes across the sporting industry.
She feels Serena Williams presents the ideal blueprint for what #SheIS hopes to accomplish in future girls/women’s athletes.
The #SheIs initiative, along with Fast and Female aims to develop young athletes in the United States and Canada.
By: Akiem Bailum (@AkiemBailum on Twitter, Instagram)
