Beauty brands need to get the message – partnering with women athletes is smart business
Over the years, we at Beyond The W have always had a mission statement to highlight not only what today’s women’s athletes do on…
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NBA All-Star Utah hiccups illustrate importance of WNBA getting it right culturally
NBA All-Star weekend in Utah has come to a close. The last time we at Beyond The W wrote about All-Star Games, it pertained…
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Moolah Kicks announces launch of new Neovolt Pro women’s hoops shoe, lands Destanni Henderson and Caroline Ducharme as brand ambassadors
The 2022 season was the first for Destanni Henderson in the WNBA. After a storied career with the South Carolina Gamecocks at the NCAA…
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Liz Cambage is done with LA Sparks – and probably with WNBA
When Liz Cambage became a free agent after the 2021 season, the general consensus was that there was one team that would more than…
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NYFW x WNBA: Betnijah Laney understands the assignment – on and off the court
The past two seasons have underscored how great of a player Betnijah Laney is. And while the Atlanta Dream and New York Liberty have…
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Christmas 2021 gifts for our 12 WNBA teams
The year 2021 is close to being in the books – and in WNBA circles, it was a year to remember with it being…
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1-On-1: Skylar Diggins-Smith of Phoenix Mercury
In addition to a new WNBA season on the horizon, we at Beyond The W also are debuting a new look! And we christen…
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WNBA 25th anniversary jersey reveal – Reviewing updated threads of all 12 teams
At first, when we saw what the 25th anniversary jerseys were to look like for many of the WNBA’s teams, the collective response –…
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Satou Sabally lends voice to new ‘Jordan Family DNA’ Jumpman commercial
Whether it is video games, modeling, color commentating or coaching, WNBA players are as multi-talented as you-know-what. Another talent possessed by some of our…
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‘City’ Trends? WNBA reportedly debuting ‘city edition’ jerseys for 25th anniversary season
To say that there has been plenty of news coming out of the Seattle Storm lately would be a gross understatement. In addition to…
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