The NBA’s family of leagues, which of course, includes the WNBA, has brought back one of its already existing partnerships into the fold once again.
It was announced that the NBA renewed its multi-year partnership with PepsiCo, which allows it to stay an official partner of the WNBA, NBA and G-League. This partnership comes through mostly via its Mountain Dew and Ruffles sponsorships as both are companies who advertisements are seen on plenty of occasions during NBA programming.
Since partnering with PepsiCo in 2015, we’ve had the pleasure of collaborating with the talented teams across their portfolio of brands, finding new and innovative ways to bring our partnership to life.
–Lauren Sullivan, VP of Global Partnerships, NBA
Ruffles will be the primary sponsor of the NBA’s All-Star Celebrity Game, a fixture of All-Star weekend which many a WNBA player (including A’ja Wilson, Chelsea Gray and Diamond DeShields at the 2020 All-Star Weekend in Chicago) has taken part of.
It is not the only sponsorship pact involving the WNBA announced this week as it was also revealed that Clorox, instrumental in disinfecting the W’s and NBA’s bubbles last year, had become its official cleaning partner.